Pricing questions deserve a straight answer, so here is the whole thing on one page. There are three paid products and a free account, all month-to-month, all cancellable at any time.
The free account
Free, permanently, and it is a real account rather than a teaser. It carries the member portal with delayed dealer levels on SPY, QQQ and IWM, the gamma flip and the expected-move band, plus sectors, movers and the week's catalysts. You also get two written notes by email: The Week Ahead every Sunday and the Mid-Day Tape Review every trading day. The Journal and the community Discord are open to everyone, with no card on file.
Analyst — $129/mo or $1,290/yr
The research desk. The live dealer-positioning map on SPY, QQQ and IWM — net gamma exposure, the gamma flip, call and put walls, gravity, expected move, skew — recomputed through the session, with a written desk note each session and NoVo, the AI market analyst, to question it. Analyst starts with a 7-day free trial, so nothing is charged until you have used it for a week. The annual plan runs $1,290, which is two months free against the monthly rate.
Trader — $209/mo or $2,000/yr
Everything in Analyst, plus the map drawn on a live candle chart as the tape moves: a full charting terminal from 1-minute to weekly bars, your own drawings kept per ticker, the session volume profile beside the dealer walls, split view and Heikin Ashi, an hourly structural audit, and NoVo's own scored record on the setup in front of you. Trader has no free trial; instead there is 7-day money-back on your first payment, which is the evaluation window. Annual is $2,000.
The Crypto Market Map — $79/mo or $790/yr
A separate product, not an add-on to the equity plans. The same dealer-map treatment applied to crypto: gamma by strike on every book with real open interest, funding by venue, open interest, 24-hour liquidation flow, and the true cost to trade, plus the on-chain liquidity map. It also starts with a 7-day free trial.
What is not on the bill
Market data is included — there is no separate data subscription, exchange fee or per-ticker charge, and no provider account or API key to bring. There is no setup fee, no annual lock-in on the monthly plans, and no percentage of your trading. NoVo never connects to a brokerage account, so it never touches your capital and takes nothing from it.
Deciding between them
The dividing line is not price, it is which seat you trade from. If you want the structural read and the written note, Analyst is the product. If you are scalping and want those levels living on the candles as they print, that is Trader. The longer version of that decision is in Analyst vs Trader, and the cost-benefit case is in Is NoVo worth it?. Cancelling is a two-minute job either way — see how to cancel.